COMPANY FILE · EST. 1972

Atari

Nolan Bushnell and Ted Dabney founded Atari in 1972. The company’s Pong arcade game helped popularize video games, and its Atari Video Computer System brought cartridge games into homes in 1977. Atari’s later sale to Warner and the industry’s 1983 market crash reveal the risks behind the fast growth of a new entertainment business.