Video by The Tech Archived · Watch on YouTube ↗
About this video
What really happened to Sega is more complicated than most people realise. This video traces the full story, from the Genesis era when Sega was genuinely winning the console wars, through the string of hardware decisions that quietly dismantled everything they had built, to the Dreamcast's last stand and the moment the company walked away from hardware for good. It covers the business strategy, the internal conflicts, the developer relationships, and the two core assumptions that held up perfectly until they both collapsed at once.
Explore the companies
Sources & further reading
Source notes are being assembled. See the company index for archival leads.